Best Friends is the only national brand name in the pet hospitality industry.

A strong marketing program is critical to establishing our brand identity. Here, new materials are shared with the operations team.

We launched the Best Friends brand in 1995 with a comprehensive, integrated marketing program that includes television, radio and newspaper advertising; direct mail to pet owning prospects; Yellow Pages advertising; public relations programs; extensive in-store merchandising efforts and our web site.

Our logo, trade dress and imagery present Best Friends as a fun, friendly and caring consumer brand. Great care is taken to ensure that we present a consistent image to pet owners across the country.

Today, our brand is well-recognized and respected throughout our industry. Pet owners in our targeted trading areas know that the Best Friends brand stands for quality and service.